PIRACY: THE TRUTH BE TOLD
"Piracy is a bit like the war on drugs, it's an unwinnable war in my opinion. But that's not necessarily the opinion of the industry, but I think the solution is to provide access to entertainment to as many people as possible, through a variety of different models – including the free models." -- Rio Caraeff, CEO of VEVO
For almost a decade I have been saying repeatedly what Rio Caraeff said recently.
I didn't say it in those exact words, but I've said it over and over again: Nothing will ever stop piracy because anything that can be done digitally, can be undone.
All those one and zeros that put together digital music can be duplicated and copied, no matter what encryption technology labels try to employ. That same encryption technology (just more codes with more ones and zeros) can be uncoded, and so on and so on and scooby-dooby-dooby.
But Rio is correct when he says "that's not necessarily the opinion of the industry."
Nope. The music (and film) industry don't want to believe what Rio and others have said. They still hold on to the hope in the back of their minds that legislation will somehow one day be the magic bullet to somehow stop all the illegal P2P file-sharing, downloading, copying, and piracy.
I've run this quote many times in the newsletter, "The proper response to digital technology is to embrace it as a new window on everything that's eternally human, and to use it with passion, wisdom, fearlessness, and joy." ( Ralph Lombreglia)
The music industry never did that, and only now, because of the increase in the sales of digital music online, sees where the future lies. They should have seen it over a decade ago when Napster, WinMx, LimeWire, and dozens of other P2P websites were being used by millions of people globally to download music for free, and yes, illegally.
They should have known where it was headed then, but they didn't want to accept it.
When there were over 100 million iPods sold, they should have realized that CD sales would decline more rapidly than expected. But they didn't want to accept that, and blamed falling CD sales on iTunes, and said iTunes cannibalized album sales.
The correct statement would be of course, iTunes only cannibalized the sales of albums that contained one or two good tracks and consumers got tired of spending $10 for CDs like that. In the meantime, artists that made good albums sold millions despite iTunes and all the illegal file-sharing and piracy. Most recent example: Adele.
So, thank you Rio Caraeff for coming out and telling it like it is. I'm quite sure many of those in the industry were not at all pleased with what you said.
The truth hurts at times.
The truth be told, the truth will set you free.
Let's see how the industry frees itself of the chains of the piracy stigma that will never go away.
MORE PEOPLE ARE LISTENING TO RADIO ONLINE
Online radio is the fastest-growing music-listening category among U.S. consumers, according to new findings from NPD Group.
The market research firm found that 43% of U.S. Web users in 2011 chose to listen to music via Pandora, Slacker, Yahoo Music and other online radio services -- up nine percentage points from 2010.
Read more here on MediaPost: http://tinyurl.com/cc8u3af
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